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5 Common E-commerce Website Mistakes

e-commerce website

E-commerce is booming, especially in the wake of the pandemic. More and more people are shopping online, and businesses are scrambling to meet the demand. However, not all e-commerce websites are created equal. Some are sleek, fast, and user-friendly, while others are clunky, slow, and frustrating.

To thrive in the competitive e-commerce landscape, it’s crucial to go beyond just having a website; you need a well-designed website and website design that effectively attracts and converts customers. Unfortunately, many online stores fall prey to common website design mistakes that hinder their performance and damage their reputation. This article delves into the top five e-commerce website design blunders and offers practical solutions to steer clear of them.


Mistake 1: Poor Navigation

One of the most important aspects of any website is navigation. Navigation is how users find what they want and move from page to page. Poor navigation can frustrate customers and lead to high bounce rates, which means they leave your website without taking any action.

Some of the lousy navigation practices that you should avoid are:

  • Using unclear labels that do not describe the content or category of the page
  • Having too many options that overwhelm and confuse the user
  • Hiding the menu or making it hard to access

To create a user-friendly navigation, you should follow these best practices:

  • Use descriptive labels that match the user’s expectations and intent
  • Limit the number of options to the most relevant and popular ones
  • Make the menu visible and accessible on every page, preferably on the top of the left side

Mistake 2: Slow Loading Speed

slow loading website

Another crucial factor that affects user experience and conversion rates is loading speed. The loading speed of your website refers to how quickly it loads on the user’s device and how quickly they can interact with it. Slow loading speed can affect customer satisfaction and loyalty, as well as your ranking on search engines.

According to a Google study, a site that takes more than three seconds to load will be abandoned by 53% of mobile users. Furthermore, A one-second delay in page load time can reduce conversions by 7%. As a result, your website must be optimized for speed and performance.

Some of the best practices for improving loading speed are:

  • Optimizing images by compressing, resizing, and using the correct format
  • Making use of a content distribution network (CDN) to distribute your content across multiple servers reduces latency
  • Minimizing redirects, which add extra time to the loading process

Mistake 3: Lack of Trust Signals

online shopping

Trust is essential for any online transaction. Customers need to feel confident and secure when they shop on your website, especially when they share their personal and financial information. Lack of trust signals can deter customers from buying from you and increase the chances of cart abandonment.

Trust signals are indicators that show your credibility, authority, and reputation. Some of the trust signals that you should display on your website are:

  • Customer reviews and testimonials, which show social proof and feedback from real customers
  • Security certifications and badges that attest to the encryption and anti-malware protection of your website
  • Social media icons and links, which show that you have a presence and a following on popular platforms

To display trust signals effectively, you should follow these best practices:

  • Place them prominently on your homepage, product pages, and checkout pages
  • Use authentic and verified sources, such as third-party review platforms, SSL certificates, and verified social media accounts
  • Update them regularly to show that you are active and responsive

Mistake 4: Complicated Checkout Process

checkout process

The last and most crucial stage of the customer journey is checkout. It is where the customer completes their purchase and becomes your customer. However, many e-commerce sites make the checkout process easier, which might discourage users from finishing their purchases.

Some of the checkout issues that you should avoid are:

  • Requiring registration, which adds an extra step and can annoy customers who want to checkout quickly
  • Asking for too much information, which can make customers feel uncomfortable and suspicious
  • Having hidden fees, such as shipping, taxes, or service charges, which can surprise and disappoint customers at the last moment

To simplify the checkout process, you should follow these best practices:

  • Offering guest checkout, which allows customers to checkout without creating an account
  • Requesting just the necessary details, like name, email, address, and mode of payment
  • Being transparent about the total cost and showing a breakdown of the fees

Mistake 5: Inadequate Customer Service

customer service

Customer service is not only about resolving issues and complaints but also about building relationships and loyalty. Customers expect prompt, helpful, and friendly service from you, whether they have a question, a problem, or feedback. Inadequate customer service can damage your reputation and retention and make customers switch to your competitors.

Some of the customer service problems that you should avoid are:

  • Long response times, which can make customers feel ignored and frustrated
  • Unhelpful answers, which can make customers feel dissatisfied and angry
  • Lack of communication channels, which can make customers feel limited and helpless

To provide excellent customer service, you should follow these best practices:

  • Supplying several ways to get in touch, including social media, chat, email, and phone
  • Responding quickly and politely and acknowledging the customer’s issue and emotion
  • Following up with customers and asking for their feedback and satisfaction


Having a well-designed e-commerce website is not only about aesthetics but also about functionality, usability, and security. By avoiding the five common e-commerce website mistakes discussed, you can improve your website’s performance and reputation and increase your sales and conversions.

If you need help creating or improving your e-commerce website, contact us at Ready Aim Digital. We are a team of experts who can help you with web design, development, marketing, and more. We can help you create a stunning and practical e-commerce website to boost your business and delight your customers. Contact us today and get a free quote!




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